| Metric | Description |
|---|---|
| Increase in conversion | Lead to order ratio |
| Increase in Gross and Net profits | Current GP and NP standardisation |
| Daily, weekly and monthly cadence | 30 / 60 / 120 minute cadence |
| Sales Pipeline visibility | Complete visibility |
A manually compiled quality report showed a sub-0.5% rejection rate on a critical process. A dashboard built from production-floor data instead told a different story: the real figure was over 5% — a tenfold gap between what leadership believed and what was actually happening on the floor. Any KPI that passes through a human before it reaches a decision-maker can be quietly managed. Dashboards built from source data remove that step.
A sales engagement that looked highly profitable in its first year — large early orders, justified capex — was later found, through order-level P&L analysis rather than top-line reporting, to be running at a sustained loss. The lesson: revenue growth and profit growth are not the same signal, and a business that only tracks the first is flying blind on the second.